How To Make A Fortune On The Internet by Ahuja Ajay

Author:Ahuja, Ajay
Language: eng
Format: epub
Publisher: Little, Brown Book Group

Now with these 400 keywords and phrases the site has generated you simply cut and paste them for each ad group. You will find that maybe only 200 or so of them are relevant so only use the ones that are.

You can only include one keyword phrase for one ad group. In other words each keyword or phrase is mutually exclusive. No ad group can have the same keyword or phrase.

The way you decide which keyword or phrase goes with which ad group is based on what the keyword or phrase is. So if the key phrase is ‘marketing consultant’ then, considering that the phrase sounds quite formal, we would put that in the formal business owner category. It can go in either the pleasure pain or trigger compulsion ad group as the phrase doesn’t jump out as suited to either ad type.

For the high volume and generic keywords and phrases I rotate these amongst my ad groups. I call these floating keywords and phrases. I allocate them to the ads that I think are the best. I could be wrong (and usually am) but you have to allocate them to somewhere. Part 7 deals with testing how well your ads are performing. The best performing ads soon get the floating keywords and phrases allocated to them as they will stand the best chance of attracting a click.

So in my example the keyword allocations would start to look like this:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.